Product of the Year awards for 2022 have been announced

Over 5000 Australian shoppers have had their say for their favourite supermarket and everyday products in the annual Product of the Year Awards (POY) for 2022.

Over 5000 Australian shoppers have had their say for their favourite supermarket and everyday products in the annual Product of the Year Awards (POY) for 2022.

The “world’s largest consumer-based awards program” is now in its 13th year in Australia, recognising product innovation, and serving as a shortcut for shoppers, saving them time and money when finding the right products.

As consumers head into 2022 they are giving the nod to brands who put convenience at the forefront, with many of the award-winning products either falling into the ready-made food or comfort product categories.

“12 out of 37 winners for this year were easy snacks, ready-to-eat products, or frozen meals. In addition, it’s clear that Aussies are also seeking ultimate creature comforts, with 12 out of 37 award-winners being affordable luxury and indulgence items including mattresses, desserts, and skin care products.

“With most of the country in various lockdowns for the past several months, it’s no wonder that Aussies are looking for easy and convenient products that fit their lifestyles and allow for small indulgences at home. These findings were supported by research conducted by Nielsen for POY, that delved into the current consumer shopping habits. The research found that more than one in three Aussie (38%) would switch products if it was more convenient for them.”

Product of the Year Director Sarah Connelly says, “The ongoing and unexpected restrictions have no doubt made Australian household consumption habits shift considerably. Now we’re seeing people having to work from home more, manage more people in their household and even in many instances, home-school children, which is leaving the average Aussie short on time and capacity to prepare lavish meals. Instead, we are seeing the move towards easy, simple and pre-made meals and snacks, that save people time and leaves them with one less thing to worry about in their day-to-day lives.

“In addition, we have unsurprisingly seen a range of wider homewares and lifestyle products make the winner’s list for 2022, including two Koala furniture products (a mattress and sofa bed), as well as some more lifestyle products including skin products from The Balnea Body Company.”

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